Proxama was at TFM&A 2015 to showcase Mobile Proximity Marketing
Mobile Proximity Marketing, as redefined by Proxama, delivers targeted campaigns matched to the context, location, behaviour and profile of the customer, increasing dynamic connections with consumers and ultimately, loyalty and sales.
Proxama was at TFM&A 2015 with their latest project to showcase how these new technologies work and how they can be maximised to increase consumer engagement and measurable returns. With the help of Loka, Proxama’s new app, Beacon notifications deliver special offers and information to consumers’ smartphones when they are nearby, perhaps while they are shopping on the high street.
Corporate credibility through Social CRM and Creative Communications 
This is quite impressive, though I am yet to have a good grasp of it’s TOTAL intentions
Quite impressive. The main advantage from the point of view of the organisation is that it increases engagement with the customer which in turn leads to more sales. From the customer’s perspective, they can take advantage of special money saving offers on products while they are near the store.
good customer oriented marketing!