We all know the power that mass-media can wield in shaping public opinion and how it is sometimes used negatively to manipulate and distort facts. This is also true of social media. In this video, veteran investigative journalist Sharyl Attkisson shows how fake grassroots movements funded by political, corporate, or other special interests manipulate and distort media messages.
Posts Tagged ‘Advertising’
Mobile Proximity Marketing
Posted in Corporate social CRM, customer centricity, customer-centric, tagged Advertising, Business, Collaboration, Communication, Content strategy, Customer, Customer relationship management, Marketing, Mobile, mobile app, Mobile technology on Mar 23, 2015| 3 Comments »
Proxama was at TFM&A 2015 to showcase Mobile Proximity Marketing
Mobile Proximity Marketing, as redefined by Proxama, delivers targeted campaigns matched to the context, location, behaviour and profile of the customer, increasing dynamic connections with consumers and ultimately, loyalty and sales.
Proxama was at TFM&A 2015 with their latest project to showcase how these new technologies work and how they can be maximised to increase consumer engagement and measurable returns. With the help of Loka, Proxama’s new app, Beacon notifications deliver special offers and information to consumers’ smartphones when they are nearby, perhaps while they are shopping on the high street.
Coca-Cola’s Smart Use of Mobile
Posted in Corporate social CRM, tagged Advertising, Business, Coca-Cola, Creative, Mobile phone, Mobile technology, Smart phone, Social media marketing, YouTube on Jul 24, 2012| 4 Comments »
There are 6 billion sim cards in use worldwide and mobile devices represent 10% of total internet traffic and this is still growing. Coca-Cola is set to capitalise on this growth and use mobile rich media to create experiences and interactions between consumers and the Coca-Cola brand. This should help the company towards achieving its 2020 vision plan.
The Coca-Cola mobile ad that lets you buy the world a coke from your mobile phone is a great example of this kind of mobile rich media.
You even get to add a personalised message as you send the coke to an unsuspecting person across the world. There are specially created vending machines globally for you to choose from and you see a customised video of your coke as it travels across continents. The recipient of the free coke gets to record a personalised message that is sent back to you.
Corporate credibility through Social CRM and Creative Communications 