There are 6 billion sim cards in use worldwide and mobile devices represent 10% of total internet traffic and this is still growing. Coca-Cola is set to capitalise on this growth and use mobile rich media to create experiences and interactions between consumers and the Coca-Cola brand. This should help the company towards achieving its 2020 vision plan.
The Coca-Cola mobile ad that lets you buy the world a coke from your mobile phone is a great example of this kind of mobile rich media.
You even get to add a personalised message as you send the coke to an unsuspecting person across the world. There are specially created vending machines globally for you to choose from and you see a customised video of your coke as it travels across continents. The recipient of the free coke gets to record a personalised message that is sent back to you.
Corporate credibility through Social CRM and Creative Communications 
Very innovated marketing ploy. Coke fans will love this.
Yes Bess, and also non-coke fans as Coca-Cola’s mission to inspire moments of optimism and happiness appeals to all.
Creativity is the name of the game. Your success is largely the sum of your creative abilities tapped for action.
Victor, you are right. today’s professional needs to be quite creative and versatile with regards to skills. However, technology also now makes collaboration much more possible.