We all know the power that mass-media can wield in shaping public opinion and how it is sometimes used negatively to manipulate and distort facts. This is also true of social media. In this video, veteran investigative journalist Sharyl Attkisson shows how fake grassroots movements funded by political, corporate, or other special interests manipulate and distort media messages.
Posts Tagged ‘Video’
Astroturf and manipulation of media messages
Posted in Corporate social CRM, tagged Advertising, Business, Communication, corporate credibility, Marketing, Social media, Social media marketing, Social responsibility, Twitter, Video, YouTube on Apr 28, 2015| Leave a Comment »
Why video is important for your Social CRM
Posted in Corporate social CRM, tagged Google, Marketing, Search Engines, Social media, Video, YouTube on Feb 17, 2012| 2 Comments »
YouTube receives 3 billion views per day and 48 hours of video is uploaded every minute.
Forrester Research identified that a page with a video is 50 times more likely to appear on Google’s first page of search results than a text page on the same topic. A video is the quickest way to attain first page ranking on Google.
Online communities such as YouTube are popular because video content is rich media that communicates visually and is most engaging. It is effective at enhancing communication, supporting and driving business.
For some of the best examples of social media video, visit http://www.simplyzesty.com/video/10-of-the-best-social-media-campaign-video-case-studies/
What you can use video for
To demonstrate products
To promote the company
Customer testimonials
Instructional videos
Video interviews
Training
Press releases (Social Media Release SMR)
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