Posts Tagged ‘Video’

We all know the power that mass-media can wield in shaping public opinion and how it is sometimes used negatively to manipulate and distort facts. This is also true of social media. In this video, veteran investigative journalist Sharyl Attkisson shows how fake grassroots movements funded by political, corporate, or other special interests manipulate and distort media messages.

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YouTube receives 3 billion views per day and 48 hours of video is uploaded every minute.

Forrester Research identified that a page with a video is 50 times more likely to appear on Google’s first page of search results than a text page on the same topic. A video is the quickest way to attain first page ranking on Google.

Online communities such as YouTube are popular because video content is rich media that communicates visually and is most engaging. It is effective at enhancing communication, supporting and driving business.

For some of the best examples of social media video, visit http://www.simplyzesty.com/video/10-of-the-best-social-media-campaign-video-case-studies/

What you can use video for

To demonstrate products

To promote the company

Customer testimonials

Instructional videos

Video interviews

Training

Press releases (Social Media Release SMR)

 

 

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