YouTube receives 3 billion views per day and 48 hours of video is uploaded every minute.
Forrester Research identified that a page with a video is 50 times more likely to appear on Google’s first page of search results than a text page on the same topic. A video is the quickest way to attain first page ranking on Google.
Online communities such as YouTube are popular because video content is rich media that communicates visually and is most engaging. It is effective at enhancing communication, supporting and driving business.
For some of the best examples of social media video, visit http://www.simplyzesty.com/video/10-of-the-best-social-media-campaign-video-case-studies/
What you can use video for
To demonstrate products
To promote the company
Customer testimonials
Instructional videos
Video interviews
Training
Press releases (Social Media Release SMR)
Corporate credibility through Social CRM and Creative Communications 
The contents on your blog are thorough, thought provoking and decisive.
An excellent resource for ideas, innovation and creativity.
Many thanks Dawn. The whole essence is for people to find it useful.