Cultural capital is the new important factor that gives competitive advantage. Strong culture, which includes strong values, when added to good strategy will result in high performance.
Values are significant aspect of corporate culture. Corporate culture is made up of beliefs, behaviour and values of leaders of an organisation. The leader manages and steers the values of the organisation in a way that enhances positive corporate culture so as to achieve high performance when combined with intelligent business strategy. A values-driven culture will focus on all stakeholders, especially on the needs of employees and customers. Organisational transformation begins with the personal transformation of the leaders.
Below is a blog post by Dean Deguara on Creating Healthy Culture that I also wanted to share with you.
Image by David Castillo Dominici courtesy of @FreeDigitalPhotos.net
Culture is the set of shared attitudes, values, goals, and practices that characterizes an institution or organization. Here are some key questions to ask yourself and your people when searching the soul of your organization and creating healthy culture:
What are the shared attitudes of your team? Awesome attitudes create awesome atmospheres. When these types of attitudes our shared amongst team members it creates authenticity, honesty and transparency leading to a culture of trust. On the other hand, wrong attitudes that exist among team members can lock up an atmosphere and create a culture of mistrust. Instead of open and honest conversations, a lot is said behind closed doors. Instead of having each other’s back, team members are stabbing each other in the back. An organization’s altitude is determined by the people’s attitude. Sharing the same healthy attitudes as a team requires shaping the…
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Corporate credibility through Social CRM and Creative Communications 
yes. It’s right attitude that brings great result
Couldn’t agree more…a healthy attitude is a must!