Apps developers, operators and marketers converged at Apps World on 29 and 30 November 2011. The show at the Olympia Conference Centre revealed all aspects of apps from development to implementation and marketing. Apps for mobile, TV and internet were all covered.
The future is clearly digital, multi-platform and significantly mobile. 
An increasing number of organisations are looking at applications aimed at rich digital experiences and there has also been a rise in e-shopping via mobile phones and other mobile devices such as iPad.
Mobile advertising and mobile search is being used to drive traffic to retail websites.
Apps developers are engaging a multi-platform strategy that responds to the increased mobile and social behaviours of consumers.
An organisation should look at the needs and habits of its customers and then decide what apps will best improve their experience with the company’s product or service. Your company should look at what is important to your target audience and the sort of device they are likely to have.
#AppsWorld Europe 2011: Thank you London, you’ve been marvelous!
#AppsWorld – Jonathan Posner, Ciklum – Top tips for developer
#AppsWorld – Andy Eardley – Co-Founder & Director of TV App Agency
Corporate credibility through Social CRM and Creative Communications 
Apps have made some services more accessible to a wider audience of clients and customers, particularly useful in an increasingly busy world. In healthcare we are interested in Apps that allow people to monitor their vital signs e.g. blood pressure and pulse.The results are sent to the surgery electronically, when downloaded the clinician can provide advice without necessarily seeing the client in clinic.
Such brilliant use! Thanks for your contribution Margaret.